Tuna Al-Sayyad case study

Tuna Al-Sayyad had two primary objectives: To convey the message that their product is fresh and of high quality. To establish a strong and positive image of the preferred brand for fresh and high-quality tuna in the minds of consumers.

After Tuna Al-Sayyad, a prominent tuna manufacturing company in Jordan, reached out to D-vision, a renowned marketing agency in Jordan, they recommended us to collaborate on creating an advertisement for Tuna Al-Sayyad.

The production process involved several key stages, which included concept development, scenario writing and presentation planning with the creative chef, Tarek Mondher.

The scenario detailed the steps in the product preparation, collaborating with the innovative chef, Tarek Mondher, to leverage his expertise in cooking and preparing tuna.

The objective was to reinforce the idea that the fish used in the product is fresh, which would convince customers of the product's quality.

The advertisement was successfully showcased on all local television screens in Jordan. The campaign achieved the client's objectives by creating a positive image and conveying the message that Tuna Al-Sayyad's product is fresh and high quality.

We evaluated this impact by monitoring an increase in brand awareness and enhancing the level of trust among the target audience.