Ahmad Aqraa
Founder & Visual Creative DirectorA food and product photographer for more than 12 years. After studying graphic design he became one of Jordan's leading food photographers, then founded Fraise Studio.
About us.
A crew that builds the scene.
Amman, JordanWe develop the idea, prep the plate and the product, design the light and the movement, and run the production until every frame is ready to work for the brand.
Our team
Hover a face to meet them
Ahmad Al Sbaihat
Director of PhotographyMore than 6 years behind the camera, trained alongside renowned directors. He believes every story can captivate, and lights it to prove it.
Omar Aqraa
PhotographerMore than 7 years shooting food and product for Jordan's major agencies, with a technical mind and a sharp eye for detail.
Yaman Ajami
Video EditorMore than 13 years editing, including major drama series across the Arab world. He turns raw footage into cinema.
Mahmoud Aqraa
Video EditorEditing since he was sixteen, and sharpening his craft ever since, from YouTube experiments to commercial work.
Saleem Najjar
ConsultantAn entrepreneur and e-commerce consultant with 13 years in the market, and partnerships with Oasis500, the EU, the World Bank and Mercy Corps.
How we work
6 steps · one crew01
Brief
You tell us the product, the goal and where it will run. We come back with a clear plan and a quote.
02
Concept & storyboard
Script, storyboard, references and a shot list, agreed before anyone builds a set.
03
Styling & set
Food styling, props and set design. Every plate is prepared for the lens.
04
Shoot
Studio or location, with high-speed cameras, a robotic arm, rails and stop motion when the idea needs them.
05
Post & grade
Edit, colour, sound, music and voice-over, all finished in-house.
06
Delivery
Masters for TV, plus cut-downs for Reels, TikTok, YouTube and your website.
Trusted by
Start your
project.
Tell us the product, the idea and the date. We'll come back with a clear next step for your brand.