Abdeen Home Center case study

The client's main objective was to produce an advertisement that would capture the viewers' attention in a distinctive way and encourage them to visit Abdeen Home Center stores without resorting to direct sales tactics.

An agreement was reached between the renowned chef, Nidal Al-Barji, and Abdeen Home Center. Based on this collaboration, Chef Nidal recommended working with Fraise Studio to produce a creative advertisement aimed at promoting Abdeen Home Center's stores in a distinctive and unique manner.

This collaboration is the result of the trust that has been built over time through previous successful partnerships between us and Chef Nidal, which continue to this day.

Upon meeting with the client and exchanging ideas, we aimed to produce a unique advertisement that would engage viewers in an indirect yet captivating manner, promoting the client's stores.

The concept of the advertisement revolved around showcasing the products and drawing the viewer's attention to them without making the objective overtly about sales. Chef Nidal presented the products in an entertaining and straightforward manner, accompanied by valuable information.

Towards the end of the advertisement, viewers were directed to the availability of the products at Abdeen Home Center stores and encouraged to take the step to make a purchase.

The production of the advertisement required the construction of a 12-meter set with three adjacent decors and the use of a cinematic camera mounted on a mobile rail that spanned the length of the set.

Additionally, a professional lighting team, led by the talented Mustafa Araykat, was involved in the project.

The advertisement had a positive impact on brand awareness and generated increased interest in Abdeen Home Center's stores and available products. This surge in interest was translated into more visits to Abdeen stores, leading to increased sales.