TVCZaity Oil
CASE 01
Commercials & Films
KFC Palestine case study
The world-famous chicken chain, launching a new sandwich in Palestine.
Client
Agency / partnerBee Studio Palestine
ServiceCommercials & Films
FilmKFC Arabita Sandwich
Project overview
Brief → resultOne of the branches of the world-renowned fast-food restaurant chain, known for its innovative flavors and fresh chicken sandwiches.
00:00:00
The brief
The primary goal was to promote the launch of a new meal exclusively offered by KFC Palestine called the "Arabita Sandwich."
00:15:00
The partner
In collaboration with Bee Studio Palestine, a special advertisement was crafted for KFC Palestine branch, and it was produced in Jordan at Fraise Studio in partnership with the artist Bashar Masarwa.
A rap song was recorded specifically for the advertisement by artist Sam, who contributed to both the lyrics and the production of the song.
00:30:00
The idea
The advertisement's narrative revolves around introducing a new offering from KFC Palestine, the "Arabita Sandwich." The advertisement unfolds by showcasing how the sandwich is prepared through captivating shots that blend both the preparation and presentation in an innovative manner.
The advertisement was filmed using the Slow Motion technique at a speed of 480 frames per second to accentuate the beauty of the food shots and the meal preparation details.
Additionally, robotic technology was employed in some shots to enhance the production quality, incorporating spectacular motion shots. Our team's expertise in the food industry also played a significant role.
00:45:00
The result
The advertisement led to increased restaurant visits and a surge in demand for the new product.
480FPS
Slow motion at 480 frames per second, plus robotic-arm camera moves.
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