Nabil Foods case study

The client's objectives were to build strong relationships with the audience and achieve positive results by engaging them in contests to interact with the brand.

A distinctive advertising campaign, named "Burger Fever," was executed in collaboration with JWT. The company developed and designed the campaign with the aim of igniting the audience's passion and encouraging their interaction.

The campaign revolved around creating audience engagement through contests on social media platforms. The competition culminated in awarding valuable prizes, such as iPhone smartphones, to the winners, presented by Chef Nidal Al-Brihi.

The competition concept was based on motivating participants to innovate creative burger recipes using unusual ingredients and crazy ideas, sharing them on social media platforms. We crafted 12 different types of burgers using innovative and unusual ingredients.

For instance, a watermelon and halloumi cheese burger with blue-colored bread. To align with the social media campaign, a quirky advertisement was created to reflect the campaign's concept and was featured on Roya TV.

The campaign succeeded in building a strong relationship between the company and the target audience, reaching a wider audience on social media platforms, and solidifying the brand's image in the minds of consumers.