Baker case study

Baker's primary objectives were twofold: To present Baker products as high-quality Jordanian offerings in the local market, following their international success. To create an informative advertising campaign that introduces the local audience to their product and enhances their awareness of it.

After Baker selected Roya TV as one of the key Jordanian television channels, we were recommended by the channel to collaborate and produce an advertisement to be aired on their screens.

In consultation with the Baker Food Industries team, an advertisement was crafted, filled with beautiful and romantic shots to transport the audience to a different world.

The ad was enriched with enchanting text recorded with the assistance of the creative voice-over artist, Adam Ayash, adding significant value to the advertisement. The advertisement was filmed within Fraise Studio, fully equipped with all the necessary gear to capture captivating food shots.

The advertisement was successfully aired on Roya TV, significantly boosting awareness of Baker's products and among the local audience. The advertisement effectively conveyed the message of quality and attractiveness of the product.