TVCZaity Oil
CASE 06
Commercials & Films
Nader Rice case study
A Jordanian producer of fine rice.
Client
Agency / partnerD-vision
ServiceCommercials & Films
FilmNader Rice
Project overview
Brief → resultNader Rice is a Jordanian company specializing in the production of the finest varieties of rice.
00:00:00
The brief
The client's objectives were to increase sales and raise awareness of their brand.
00:15:00
The partner
After Nader Rice, the client, contacted D-vision, a leading provider of marketing services in Jordan, we were recommended by them to collaborate on producing an advertisement for Nader Rice.
00:30:00
The idea
During the COVID-19 pandemic, which disrupted daily life and made it challenging to access physical stores, we faced the task of developing a unique advertisement for Nader Rice.
Given the closure of stores and the difficulties of reaching them, we devised an innovative concept using the Stop Motion technique. We crafted a script for the advertisement showcasing the process of preparing a pot of rice using the Stop Motion technique.
We dedicated two consecutive days to meticulously capture the footage, painstakingly moving each grain of rice to achieve the desired result.
00:45:00
The result
The project successfully built a positive brand image, increased brand awareness, and bolstered product sales.
2DAYS
Two days of stop motion, moving each grain of rice by hand.
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